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Guides for small-business websites
Practical reading on what makes a site fast, lawful and affordable — written for owners, not developers.
Core Web Vitals explained for business owners (LCP, INP, CLS — no jargon)
Google grades every website on three numbers. Here's what each one means in plain language, what 'good' is, where to see your own scores, and what usually breaks them.
Read article →Does my website need a cookie banner? A plain-English guide for small businesses
Most small-business websites either have a banner they don't need or lack one they do. Here's what the rules actually require, which tools trigger a banner, and how to run analytics without one.
Read article →Three small-business sites, measured: what 120–250 KB and 0.04–0.085 g of CO₂ look like
We built a bakery, a law firm and an electrician's site with photos, animation and real content, then measured each with Google's speed test. Here are the numbers, and the six habits that produced them.
Read article →Why is my website slow? 7 causes you can check in 10 minutes
Slow websites are rarely a mystery. Here are the seven things that make most small-business sites crawl, how to spot each one without any technical knowledge, and what fast actually looks like in numbers.
Read article →WordPress vs a static site: which is right for a small business?
WordPress runs 40% of the web, and it isn't the right tool for most small-business sites. An honest comparison — speed, security, cost, editing — and a clear rule for which to choose.
Read article →How much does a small-business website cost in 2026? (And what you actually get for €500, €1,000 and €1,500)
Website prices run from a €15 monthly builder plan to a €20,000 agency build. Here's what drives the number, what each price band really includes, and what you get at Lowgram's three published prices.
Read article →Site speed = sales: what a slow website costs you
Speed isn't a technical nicety — it's revenue. Here's the data linking load time to conversions, how to find what's slowing your site down, and what genuinely fast looks like.
Read article →How much CO₂ does your website emit — and why it's about money
Every visit to your website burns a little energy — and a little money. Here's how web carbon actually works, how to measure yours, and why a lighter site both costs less and sells more.
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